You may be wondering why so many couples are having success at running a business together. In fact, couples are having so much success, it’s being called the New American Dream.
There are several reasons why couple entrepreneurs are winning in business together but the most important reason is because consumers are tired of doing business with big box stores and other corporate giants that do not support local communities anymore.
The new era of the Mom and Pop store is coming back again. Communities feel safer doing business with a couple that works locally and produces jobs in their community. Couple entrepreneurs are enjoying stronger income and they enjoy growing a business together as well as having a family.
Couple-run small businesses sponsor local events and thus their communities want to support them. Small couple-run businesses are trusted more than many big companies whose customer service is a recorded message with a serve yourself website, with hard to understand instructions that usually don’t solve your problem.
Consumers want to take a more responsible role in where they are spending their money and how it is affecting the planet and like doing business with local couples who have green businesses and healthier local organic foods. Consumers can talk to a couple and get to know them and feel as if the local producer is also a friend.
When you run a business with your spouse, your client knows your first name and does not have to push a bunch of buttons in order to speak to you. Your client knows you need them and your client feels better knowing that their business is appreciated and valued.
Your customer also knows that the SBA says couple-run small businesses usually give about 10 to 20% of its profits, every year for the life of the business, back to their local community. Meaning, they understand that doing business with you helps you and their local community for the life of the business.
In this way consumers understand that supporting local couple-run businesses is an investment in the future of their community and the future of the environment. Couples are having success at running a business together because these businesses are making a difference in the world and many corporations either don’t care to make a difference or don’t want to.
People trust and feel better about couple-run firms and couple-run medical practices because they feel safer and more cared for doing business with a couple that they know vs. a huge corporation where they are just another credit card number with no one to speak with.
There are many important reasons couples are having so much success running a business together and one thing is for certain, this trend will continue to grow over the next decade. Boomer couples are opening businesses at an increasing rate, in fact they are the largest group opening new businesses and these couples are working together because they are not ready to retire.
If you want to have a thriving business, then it will benefit you to look no further than your significant other in order to achieve success together.